The Science Of Creativity

in Creativity by Sarfaraz — December 28, 2010 at 9:41 pm | 1 comment

Even though I was not creative back then, it does not stop me from wondering, am I really creative? Why I am not like other designers who are a blend of creative juices where ideas flowing in and out as easy as breathing?

To tell you frankly, there is actually no reason but a statement that explains it all. Creative means a quality that you put into any activity not only in website design, but also cooking, dancing, singing, or anything at all. Your attitude and approach you follow is your creative instinct. Creativity should be an untamed river that does not run in a streamline flow and it should not be limited. And there is no doubt to the fact that a creative mind is half mania.

“Every day is an opportunity to be creative – the canvas is your mind, the brushes and colors are your thoughts and feelings, the panorama is your story, the complete picture is a work of art called…” (Innerspace)

Creativity cannot be learned for sure. We are born with creativity within ourselves and one would be utter misinformed if he/she thinks that creativity is something that can be imbibed. This is the major myth that surrounds every individual.

“It is better to create than to be learned, creating is the true essence of life.” (Barthold Georg Niebuhr)

Creativity can never be achieved by imitations, and what is already been introduced. There is nothing ‘right’ and ‘wrong’ in a creative piece of work however It is more than random and lastly, there is no place for logic. It should be part of your everyday life because the more curious you are in your everyday life, the better you get to produce refreshing ideas and products.

Being a critique of your own is the best practice, but somehow it proved to be harmful if you evaluate your work excessively. It will result you losing your initiate direction and eventually everything goes straight into the dump because anything safe is not interesting.

“Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun.” (Mary Lou Cook)

The first and the foremost way will be thinking positive. If you already have a pre-conceived notion that you cannot come up with something creative in your design, you are doomed… you won’t be able to. Creativity, in my belief is a product that uses its surroundings and it is your senses and instinct amongst the contributing factors that kick start the creative drive.

Now, its time to focus on web designers because most of the readers of this post would be web designers. Since the topic talks about creativity as a science, there ought to be a well defined process and strategy towards the same. Therefore, the exercises that would help you keep track of your creative instincts and come up with lots of creativity is listed as below: